McLean, Va. and Tulsa, Okla., -- Numeracle™ Inc. (“Numeracle”), the pioneer of Verified Identity™ for communications, and Avantive Solutions (“Avantive”), a global technology and business process outsourcer (BPO) specializing in innovative customer experience (CX), strategic sales, and digital marketing solutions, announced today the release of a joint case study: “Branded Calling Using Rich Call Data (RCD).” Together, they present results of multiple branded calling campaigns, showcasing the return on investment and impact of delivering brand name and logo via call.
As demonstrated by the latest wave of Robocall Cease and Desist letters from the Federal Communications Commission (“FCC”), the comment letter signed by 51 Attorneys Generals, and growing number of service providers fully implementing STIR/SHAKEN, the focus across the telecom industry continues to be the mitigation of bad actors conducting fraud via call campaigns.
Businesses seeking to reinforce trust in calls have begun leveraging RCD technologies to let called parties know exactly who is calling and why. In an ongoing partner initiative, Numeracle and Avantive conducted a joint case study to test the efficacy of adding brand name, logo, and call reason to outbound calls, finding a number of potential benefits for both consumers and businesses.
“As robocalls have eroded public trust in wireless calling, forward-thinking companies are looking for new ways to break through and reach consumers,” said Frank Pettinato, Avantive Solutions CEO. “Rich Call Data (RCD) is proving to be a great tool in building trust and creating more successful engagement with customers and prospects.”
As noted by Numeracle Chief Product Officer, Anis Jaffer, in Forbes, “when implemented successfully, branded calling can give the consumer the confidence boost needed to answer the call by establishing instant recognition in the calling party’s identity.” For consumers, branded calling strengthens trust and improves brand perception, confirming the identity of the caller in real-time while reassuring the calls are not illegally spoofed.
To read the full case study, visit www.numeracle.com/download-case-study-form. For recommendations on how to leverage a branded calling solution for your outbound communications, contact Numeracle at https://numeracle.com/contact-us or Avantive Solutions at https://avantivesolutions.com/contact-us.
Numeracle's Entity Identity Management™ (EIM) platform empowers the delivery of legal, wanted communications. By working with technology providers, carriers, device manufacturers, analytics companies, and others, Numeracle provides visibility, control, and management across major stakeholders influencing communications delivery to give businesses control over their brand's identity. Core competencies include prevention and remediation of improper blocking and labeling, KYC-based entity verification and STIR/SHAKEN credentialing, and branded communications through RCD. To learn more, visit www.numeracle.com.