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Traditionally, customer preference strategy has been limited. Most companies would listen when the consumer requested that communication cease and that was about it. But Regulation F has suddenly given a lot more prominence to customer preference, which can be good for customers and good for your company, too.

In The Customer Preference Playbook, a new, practical whitepaper presented by iA Strategy & Tech and drawn from iA Innovation Council research, find out how a well-designed customer preference strategy can help you solicit preference data from customers without triggering revocation, build trust with consumers, optimize your outbound contact strategies and improve right-party contact.

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