Many organizations are rushing to serve the unbanked’s growing appetite for reloadable prepaid Visa and MasterCard debit cards to enable personal spending and money remittances, says Barry J. Kessler, vice president, general purpose, reloadable & unbanked group for TSYS Prepaid.


“Leveraging your organizational assets for competitive advantage in this burgeoning new market is vital,” Mr. Kessler says. “You need to have the right ingredients and strategy for success.”


Mr. Kessler will outline the various roles that serve the unbanked prepaid debit marketplace today and discuss their necessary requirements at Intele-CardExpo – The Prepaid Show. He will also offer advice for a winning long-term stored-value card solution. The conference will be held March 21-23, 2006, at the Miami Beach Convention Center, Miami, FL. For more information about the expo, see www.intelecardexpo.com.


A proven entrepreneur with over 13 years experience providing financial solutions to the unbanked, Mr. Kessler has successfully deployed a series of financial products, including direct deposit bank accounts, overdraft privilege, electronic tax filing and refund anticipation loans. Mr. Kessler received a JD from the Washington University School of Law, a BS from the Wharton School at the University of Pennsylvania, and a CPA.


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