MDHBA Sales & Marketing Institute Draws High Marks From Attendees

The Medical-Dental-Hospital Business Associates? (MDHBA) Sales & Marketing Institute, held June 9-10 in Austin, Texas, received an overall satisfaction rating of 92% from attendees. According to Mike Landrum, CPBE, president of MDHBA and vice president, sales & marketing, E.A. Uffman & Associates, Baton Rouge, Louisiana, the high mark is a reflection on the organization?s renewed commitment to education and the excellent content delivered by presenters throughout the event.

One attendee, commenting on ?Marketing Ball: Why Marketing Is a Lot Like Baseball?, presented by David Morrisey, director of development, General Audit Corp., Lima, Ohio, noted, ?I learned so many strategies and questions to ask and avoid. This was a very good speaker.? Another delegate had this to say about the topics, issues and presenters: ?Each one was great. Each had enthusiasm and great tools/information. I learned so much and had a great time.?

The association will conduct a detailed review of the conference evaluations, looking for ways to enhance future programs. ?We?ve already gotten feedback that we?re planning to introduce as a new educational format at next year?s SMI,? according to Landrum. ?We plan to focus not only on what we did right, but on ideas and suggestions that will help us make further improvements.?