Alliance Data Extends Private-Label Deal with Dress Barn

Alliance Data Systems Corporation (NYSE: ADS), a leading provider of loyalty and marketing solutions derived from transaction-rich data, today announced it has signed a multi-year contract extension with leading specialty retailer Dress Barn, Inc. (Nasdaq: DBRN) to continue providing private label credit card services for dressbarn and maurices-branded stores. With 835 stores in 46 states, dressbarn’s friendly, relaxed environment offers quality women’s career and fashion apparel through a range of contemporary private label brands. Maurices is Dress Barn’s leading small town specialty retailer, operating 649 stores in 43 states for value and fashion-conscious consumers with a youthful style. Dress Barn, Inc.’s sales in 2007 exceeded $1.4 billion. Both dressbarn and maurices have been clients of Alliance Data since 1993 and 2001 respectively.

Under terms of the agreement, Alliance Data will continue providing private label credit card services including account acquisition and activation; receivables funding; card authorization; private label credit card issuance; statement generation; remittance processing; customer service functions; and marketing services.

"Throughout our relationship, Alliance Data has continued to serve as an invaluable partner in providing the vital customer insight and innovative credit and marketing solutions that has helped us instill customer loyalty, extend our brand, and increase sales," said Vivian Behrens, senior vice president and chief marketing officer of Dress Barn, Inc. "Our private label credit card program enables us to acquire and cultivate long-term, profitable relationships with our best customers. Alliance Data’s industry experience and robust set of credit and marketing tools allow us to better track and understand our customers’ purchase behaviors, which ultimately improves our ability to market to them in a more meaningful and relevant way. We look forward to continuing our relationship with Alliance Data and leveraging these services to offer superior value and service to our customers."

"We are excited to extend our long-standing relationship with Dress Barn and are proud to continue providing solutions that play a key role in their business success and growth goals," said Ivan Szeftel, executive vice president and president of Alliance Data’s Retail Services. "Both dressbarn and maurices are prime examples of a retailer that is committed to delivering for its customers an exceptional shopping experience with its brands, and that includes enhancing the experience through private label credit. We look forward to continuing to support Dress Barn, Inc. and helping increase sales and grow their business."

About Dress Barn, Inc.
Dress Barn, Inc., is a leading national specialty apparel retailer offering quality career and casual fashion apparel through its dressbarn and maurices brands. As of January 26, 2008, the Company operated 835 dressbarn stores in 46 states and 649 maurices stores in 43 states.

About Alliance Data
Alliance Data is a leading provider of marketing, loyalty and transaction services, managing over 120 million consumer relationships for some of North America’s most recognizable companies. Using transaction-rich data, Alliance Data creates and manages customized solutions that change consumer behavior and that enable its clients to create and enhance customer loyalty to build stronger, mutually beneficial relationships with their customers. Headquartered in Dallas, Alliance Data employs over 9,000 associates at more than 60 locations worldwide. Alliance Data’s brands include AIR MILES, North America’s premier coalition loyalty program, and Epsilon, a leading provider of multi-channel, data-driven technologies and marketing services. For more information about the company, visit its website, www.AllianceData.com.