Kaulkin Partners to Market Transactis Email Offering to ARM Organizations

BETHESDA, Md. ? Kaulkin Ginsberg Company today announced that it has teamed with Transactis, Inc. to market the TransactMail™ platform through its Kaulkin Partners division, which supplements the sales and marketing efforts of companies servicing the Accounts Receivable Management (ARM) industry.

With its 13 years of experience in the ARM industry and multi-channel marketing activities, Kaulkin Partners makes it possible for Transactis to market transaction-enabled emails to a wider field of potential customers. With this new product partnership, Kaulkin Partners will offer the services of the TransactMail™ system to ARM organizations through its team of commissioned sales professionals and via Kaulkin Media?s CollectionIndustry.com.

?Kaulkin Partners extends the reach of our sales team, allowing Transactis to focus on addressing client needs and closing sales,? said Thomas L. Kohn chief executive officer of Transactis. ?With Kaulkin Partners? extensive network of contacts in ARM, they will be able to generate interest in our exciting new technology.?

The TransactMail™ system combines both content and the transaction form into a single transaction-enabled email, ready for distribution to a company?s customers. The TransactMail™ platform collects consumer transaction data in secure, protected servers in order to integrate with e-commerce servers and create payment-ready transaction data.

?TransactMail™ provides a unique way for our clients to lower their transaction costs,? said Kaulkin Partners Vice President of Sales Steve Ruderman. ?Transactis offers cost-effective, transaction-enabled emails, which allow ARM organizations to leverage the cost savings of email for their billing and other ARM transactions.?

Kaulkin Partners represents a broad array of products and services, including business credit reports, collection software, credit bureau access, credit decision tools, data and document management, printing and mailing, payment processing, skiptracing, and others.

Kaulkin Partners and Kaulkin Media are divisions of Kaulkin Ginsberg Company, a provider of advisory services to ARM, CRM and other business-to-business service companies. Kaulkin Media hosts 2 million online sessions annually with CollectionIndustry.com, and its email newsletters, including Credit & Collection Daily have an opt-in audience of more than 12,000 industry professionals.

About Transactis
Transactis, Inc., located in the heart of the Northern Virginia tech community, has unique, patent-pending technology facilitating secure credit card transactions within an HTML email, so that customers no longer need to click through to web sites, where 75% of all electronic shopping carts are abandoned. Applications include e-billing, e-tailing, shopping cart recovery, fundraising, debt recovery, membership renewal, surveys and much more. Clients include USA Today, Cox Media, National Geographic, FTD.com and many more. In A/B split tests, with Transactis and without, Transactis has increased conversion rates and revenue for USA Today (50% increase), FTD (100%) and Cox Media (200%) over the control.

About Kaulkin Ginsberg Company
Kaulkin Ginsberg provides strategic advisory services, outsourced sales, and information services to the business-to-business services sector. The company is the most recognized source of advice, expertise and information for the Accounts Receivable/Customer Relationship Management industries, with more than 100 completed M&A transactions valued in excess of $2 billion. The Kaulkin Partners division is the ARM industry?s most effective outsourced sales alternative. The Kaulkin Media division includes CollectionIndustry.com and Credit & Collection Daily, and is the leading source of comprehensive and timely information for credit and collection professionals.

For more information:

Mary Bittle Koenick
(301)907-0840 x115
sales@kaulkin.com