TeleTech Holdings, Inc., a leading global business process outsourcing (BPO) provider of customer management and transaction-based processing solutions, today announced that a Fortune 20 company in the financial services industry has chosen TeleTech to provide strategic marketing services for its credit card customers through 2009.


Under the multiyear agreement, TeleTech will offer inbound and outbound marketing support as part of a strategic partnership to drive growth in the client’s credit card revenue services division and to further enhance customer retention and loyalty. Services will include support of privacy, fraud protection, and debt consolidation offerings and will be delivered using standard practices across multiple sites, increasing efficiency, volume, and service consistency.


“We were selected as a strategic partner by this leading financial services firm because of our understanding of their business objectives and our ability to develop and execute solutions that could address their goals,” said Ken Tuchman, chairman and chief executive officer at TeleTech. “We look forward to impacting our client’s growth opportunities, operational efficiencies, and their customers’ experience as well as supporting a marquee brand with a legacy of world-class marketing.”


The client chose the TeleTech® OnDemand™ hosted contact center solution to provide innovative technologies, from the unified agent desktop to quality and performance management. The advanced desktop improves the client’s sales conversion rates using a sophisticated scripting tool, which adapts dynamically to customer interactions and identifies real-time opportunities to up-sell. TeleTech’s agent performance and quality assurance tools deliver on-the-spot recognition and coaching back to the agents, improving delivery and enabling proactive alignment to the client’s strategic business goals.


TeleTech, a leader in serving the financial services industry, brings together advanced technologies and human capital to deliver superior return on investment to clients through high value innovative solutions. TeleTech assists clients in becoming agile by transforming their infrastructure and business processes to optimize existing assets, control costs, and produce new revenue streams. In addition to financial services clients, TeleTech provides inventive solutions and results across five other industries.


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