PIC Solutions Develops Innovative Response Model for RCS Personal Finance

RCS Personal Finance (RCS), a member of the Foschini Group, has selected PIC Solutions to develop a response scorecard to enhance the success of their mailing campaigns.

RCS is focused on providing innovative product offerings that meet the challenges of a dynamic credit market and successfully expands their market share. PIC Solutions will develop an effective scoring solution that will improve the success rate of clients accepting new credit products that are offered through mailing campaigns.

A response scorecard is a statistically derived assessment tool designed to assist RCS with the selection criteria for a mailing campaign. The response scorecard provides a probability RCS can use to determine which prospects will respond to an offer for a credit product. During this analytical project, the PIC Solutions predictive modelling team will work closely with RCS to ensure that the response scorecard provides significant business benefits.

Rory Kew, Risk and Analytics Executive at RCS, comments, ?RCS is committed to finding new and effective ways to successfully reach the untapped credit-worthy consumer market. By utilising the right scoring tool in our marketing campaigns, we can improve our response rate and target the offer more effectively. This response scorecard is designed to turn probabilities into profits and we look forward to reaping the full benefits of this scoring model.?

Eva Neves, Senior Consultant at PIC Solutions, adds, ?PIC Solutions believes in providing innovative solutions to meet our clients? needs. This response scorecard will assist RCS to design strategies that will successfully mine the mailing base. Using Standard Batch Characteristics from the bureau to ensure the available information is fully utilised, the model will empower RCS to make better decisions in their mailing campaigns.?