MDHBA Will Host Sales & Marketing Institute in Austin This June

The Medical-Dental-Hospital Business Associates (MDHBA) will host its new Sales & Marketing Institute (SMI) June 9-10 in Austin, Texas. All functions associated with the event will take place at the Capitol Place Hotel Austin.

The 2006 MDHBA Sales & Marketing Institute provides the very best in education for today?s healthcare service industry. Designed for owners and their sales and marketing staffs, participants will hear from leading authorities who will offer content that attendees can take back and implement at the office. Learning opportunities at SMI include:

• Creating Your Competition Manual

• Marketing Ball Parts I and II: Getting Attention and Giving Information; Conversation, Presentation and Performance

• Collecting and Managing Leads

• Putting Sales Technology to Work for You

Additionally, the program will feature roundtable discussions with a twist. Instead of having pre-defined topics, each table will decide on a subject to address. Then, each group will report their top two issues?and solutions?to the entire audience. SMI will also feature a “Best Ideas Contest”.

MDHBA members receive a significant discount on their registration. Non-members may register to attend and apply a portion of their registration fee toward membership in the organization. Details are available on the Web at www.mdhba.org, or by contacting MDHBA headquarters at 630.941.8100.

Medical-Dental-Hospital Business Associates is a nation-wide network of independent businesses that provide accounts receivable management services and products to the healthcare industry. Formed in 1939, MDHBA and its members set a tone of collaboration and continuous improvement within the demanding and competitive world of healthcare financial services. With more than 70 qualified agency members nationwide, MDHBA provides a forum for idea exchange, continuing education and certification. For more information, contact: MDHBA, 350 Poplar Ave., Elmhurst, IL 60126. Telephone 630.941.8100. Fax 630.359.4274. E-mail info@mdhba.org. www.mdhba.org.