Equifax Awarded for Its Midmarket Database Marketing Service

Forrester Research selected Equifax Inc. as a "Leader" among midmarket database marketing service providers. In The Forrester Wave: Database Marketing Service Providers, Q4 2007 (November 2007 report), Equifax Database Services (DBS) was recognized for "superior client service, flexible and pragmatic database management and mid-market specialization." Equifax DBS also was cited as a strong performer for enterprise opportunities. 

Equifax DBS emerged as one of only 12 companies from 144 surveyed to meet Forrester’s selection criteria. Those 12 companies were then measured against 143 criteria through a series of vendor surveys and executive interviews to determine their placement on the Forrester Wave. The criteria questions were based on a provider’s current service offerings, its strategy and market presence. 

"We are honored to receive this industry accolade from Forrester Research," said Dann Adams, president, US Consumer Information Solutions, Equifax. "This recognition demonstrates our focus on the mid-market and our continued commitment to serve the needs of the enterprise marketplace. Equifax continues to look for new ways to leverage its data, technology and analytics to help mid-market and enterprise customers drive greater performance and maximize the value of their database marketing efforts." 

The report notes, "Equifax DBS clients we interviewed praised the company’s practical, integrated delivery and describe the company as very professional, transparent, and flexible." The company also was cited for its "relevant, cost-effective solutions for mid-market buyers." The report stated that "Equifax demonstrates deep client intimacy, and clients heap praise on its customer service, proactive advice and problem-solving approach."