Greenway Launches Advanced Revenue Cycle Management Service

Greenway Medical Technologies announced today that it has launched an advanced revenue cycle management (RCM) service, PrimeARM(R), to help physician practices reach their financial objectives by streamlining the collection, utilization and delivery of critical patient and claims information. By collecting and delivering quality information from the first patient encounter to the final payment, Greenway’s PrimeARM RCM service will improve a practice’s profitability and productivity while significantly reducing administrative costs and overhead.

In addition to increased productivity, the PrimeARM RCM service also implements a unique and proactive approach to practice management through weekly scheduled calls between Greenway’s business office experts and its RCM customers to discuss the overall "health" of their practice, industry trends, strategy, benchmarks and other revenue cycle management opportunities.

The PrimeARM RCM service is offered with PrimeSuite, Greenway’s leading fully-integrated award-winning Electronic Health Record (EHR), practice management and interoperability solution. By combining these two products, physician offices can fully optimize the management of their practice by employing a knowledge bank of consultative industry specialists and medical office automation solutions that are of proven benefit to the clinical, financial and administrative aspects of the practice.

"There are numerous RCM services in the industry, but Greenway(R) offers the only comprehensive revenue cycle management solution that addresses the physician’s two largest issues as it relates to healthcare IT, EHR and cash flow," said Tommy Green, chairman and CEO of Greenway. "The uniqueness of PrimeARM is centered on the strategy that the same company that provides peace of mind through the design and delivery of your EHR solution is now completely invested in your ability to collect money and operate at increased profitability. With the fully-integrated EHR, Greenway’s RCM customers receive an electronic superbill and no longer have to deal with expensive paper or scanned superbills, further reducing their administrative costs."

"The implementation of PrimeARM into our everyday office activities was seamless," said Louis F. Foley, M.D., F.A.C.O.G., of Naples, Fla.-based Obstetrics and Gynecology Associates of Collier County, P.A. "The PrimeARM team studied our practice and learned the habits of our staff in order to match their workflow to ours."