Experian Adds Ireland and Italy to European Data Cleansing Network

COSTA MESA, CA – Experian®, a global information solutions company, today announced that Europe’s most widely used online data cleansing service is now available in Italy and Ireland. The launch of Experian Intact signals the next stage in Experian’s global rollout of its award-winning customer data integrity solutions.

Already available in the UK, France, Spain and Holland, U.S. businesses operating in Italy and Ireland can now clean and enhance their data 24 hours a day, 7 days a week, 365 days a year. By securely submitting data to http://www.experianintact.it and http://www.experianintact.ie , organizations receive a free audit identifying the extent of their data’s inaccuracy. Based on the audit’s findings, organizations can then clean, suppress and enhance the quality of their data through the click of a mouse, allowing for more targeted and strategic direct marketing campaigns in Italy and Ireland.

“Many of our U.S. clients that rely on Experian Intact elsewhere in Europe have already signed up to use our Italian and Irish services to keep their data accurate and up-to-date,” said David Coupe, managing director of Experian’s International Marketing Services division. “The extent of the demand for Experian Intact from U.S. businesses, coupled with the completely unique benefits it offers, will help raise the bar for improved data quality standards in direct marketing activity.”

Experian Intact’s Italian service provides market-leading data cleansing properties, which include:

• Address validation — to ensure that data is accurate according to the Italian Post Office standard format
• De-duplication — to check for multiple records at individual, family and household levels
• Telephone verification — to confirm the accuracy of telephone numbers in the database and append additional telephone numbers
• Data enhancement — using Experian’s award-winning MOSAIC profiling to enhance U.S. businesses’ knowledge about Italian customers’ behaviors, lifestyles and attitudes

Similar to the Italian service, Experian Intact in Ireland uses local data sources to offer the most comprehensive range of data cleansing sources available. These include:

• National Addressing Standard — improving the accuracy and format consistency of mailings while verifying and correcting historical data, making it reusable for future mailings

Experian Expands European Data Cleansing Network

• The Experian National Address file — providing a comprehensive picture of the Irish adult population to verify and enhance existing databases through name and address verification and appending forenames and/or surnames where none are supplied
• Telephone Area Code Correction — amending new telephone area codes to marketing databases; vital for organizations in telephone contact with customers
• Goneaway suppression — reducing financial waste by suppressing home movers from mailings
• Deceased suppression — suppressing deceased records from mailings to eliminate the distress caused to relatives and remain compliant with IDMA guidelines
• Mailing Preference Service (MPS) — validating databases against the MPS to save money, follow best practices and remain legally compliant
• Data enhancement — using Experian’s MOSAIC profiling to enhance U.S. businesses’ knowledge about Irish customers’ behaviors, lifestyles and attitudes

Since its launch in May 2001, Experian Intact is now Europe’s most widely used online data cleansing service. In the past year alone, Experian Intact has cleaned around 600 million records, a figure equivalent to screening the entire population of Europe.