Equiant Introduces Bridge Program

Equiant is pleased to introduce Bridge, a series of business tools and services enabling developers to utilize Equiant servicing channels for marketing and on-demand data analysis. The Bridge program removes the divide between marketing and servicing to create a continuous sales dialogue between property owners and consumers. The first two segments of the program ? VoiceLink and BITS ? were launched at ARDA 2006 to overwhelmingly positive response.

Frank Morrisroe, President of Equiant explains, “As a servicing company, we have the technologies and expertise to communicate with extremely large numbers of consumers for receivables related matters. Using those same technologies, our clients can now deliver marketing messages to a development’s existing owner base.” Added Morrisroe, “At Equiant, our objective is to redefine servicing taking full advantage of communication and technological advances as they occur and continuing to offer creative servicing models to our partners, the developers. Our Bridge program recognizes the developer’s need to reduce servicing costs and expand marketing. For Equiant, this is a natural extension of our customer service and reselling expertise in the Vacation Ownership Industry.”

VoiceLink is an automated tele-technology that can be scripted to deliver virtually any message with an array of response options. It is a database-driven communication tool with unlimited unit delivery volume and detailed data tracking and reporting. It is highly personalized, appealing, and relevant for each and every recipient.

Business Intelligence Toolset (BITS) is an advanced web-based interface that unlocks the information in servicing data to make business operations more efficient and effective. Users can analyze data cubes from high-level views, and drill down in detail to isolate areas of interest. Developers have instant access to critical information on portfolios, business performance, or VoiceLink marketing without waiting for creation of reports through IT.

In 2006, Equiant will introduce several new Bridge products designed to reduce servicing costs and open doors to new markets for our clients. We?re delivering Industry-changing ideas, technologies, and services that bring developers closer to consumers.