PR - Touchstar Expands Global Reseller and Partner Programs

 
TouchStar announced a significant expansion of its global reseller partner programs. TouchStar received record interest from the global reseller community in the last nine months so additional marketing development funds, channel support personnel, training programs, and online tools have been added to keep pace with global reseller partnership demand in 2008.

TouchStar’s Partner Program enables computer and telecommunications value added resellers to generate revenue and add value for their clients by selling, integrating, customizing, training, and supporting world class call center and unified communications technology. TouchStar’s fair prices, core value of customer service, world class technology, and wide range of product choices for any size business empower resellers with solutions that they can close business with.

Touchstar offers four levels of partnership: Referral, Silver, Gold, and Platinum. Each level provides additional profit margin opportunities and commitments from TouchStar to the partner. Partners must demonstrate that they are capable of serving clients with TouchStar’s Core Value of “honoring each client’s trust.”

In December 2007, TouchStar added four channel relationship employees to support new channel partner sales. Jason Pace, a senior communications industry veteran with channel development expertise, joined TouchStar to expand TouchStar’s global reseller partner program.

Pace stated: “TouchStar has had a successful reseller program for more than five years but we have never promoted it. We currently have very strong resellers in Canada, Mexico, South America, Asia, and Europe. We’re seeing demand from all over the world so this is the right time to increase our investment in our partner’s ability to be successful.” He added: “The TouchStar Partner Program is attractive because we pay high margins and because we have a solid support infrastructure in place. TouchStar is growing rapidly and there will be many new businesses all over the world this year that will definitely contribute to and share in our success by partnering with us.”

TouchStar has invested four times more marketing development funds and created marketing plans for all its resellers in 2008. TouchStar’s direct sales success in the United States is shared among its partners to ensure their success in their local markets.

The Partner Program is available in four levels: Referral, Silver, Gold, and Platinum. The Platinum level was recently added so partners can earn more from supporting clients with additional resources and higher incentives. TouchStar works closely with partners to ensure that sales and technical support is provided to complete sales. All levels include sales, marketing, technical, and training support.

TouchStar provides it partners with tools such as on site training, web-based training, full documentation, a lead portal, a case management portal, and a technical knowledge base. TouchStar’s online lead and case management portal ensures that customer communications are rapid and consistent.

Based on current channel interest, and the continued growth of global call centers, TouchStar is planning to support thirty new partners in 2008.