Equifax Brings Automated Decisioning to Mid-Sized Banks and Credit Unions

Equifax Inc. today announced the launch of an account origination, risk decisioning and cross-sell solution for mid-sized banks and credit unions. InterConnect Direct™ leverages Equifax’s powerful data and decision engines with robust reporting and rules technology to offer mid-sized financial institutions the same advanced decisioning tools utilized by the world’s largest banks.

“Equifax’s credit risk management and lending solutions have garnered a strong market reputation and today are used by more than 30 of the top 50 banks,” said Dann Adams, group executive, North America Information Services. “InterConnect Direct leverages the power of our proven InterConnect platform to bring superior decisioning capabilities to mid-sized financial institutions.”

InterConnect Direct enables businesses to make better, real-time account origination and risk decisions by automating key business processes and providing integration with data from Equifax, third-party sources and internal databases. With this solution, banks and credit unions can make consistent credit decisions across all sales channels, verify customer identity and credit history to reduce fraud, edit business rules on-the-fly and capture cross-sell opportunities.

Consistent decisioning is especially important for fast-growing financial institutions, which must address increasing regulatory requirements and react quickly to evolving customer demands. InterConnect Direct provides a flexible suite of modules for data integration, decision management, rules editing and reporting that can be deployed quickly to maximize the return-on-investment. The solution’s comprehensive reporting tools allow customers to view credit risk and operational activity to identify emerging trends.

InterConnect Direct offers customers a rich set of features that include:

• Customer-configured decisioning that allows users to choose data sources and models based on business requirements
• Rules Editor for easily editing and implementing business rules as needed
• Champion-Challenger for testing and optimizing new business rules
• Advanced Reporter enables ad-hoc creation of graphically rich reports

CREDITLogistics, an affiliate of CompuCredit Corporation and provider of end-to-end credit and consumer lending solutions for businesses, recently implemented Equifax InterConnect®. “Equifax InterConnect gives us fast and accurate credit-risk decisioning, as well as the ability to customize business rules, for each of our customers that are hosted on our dealer-based loan origination portal,” said Dayna Hicks, vice president of sales, CREDITLogistics.