ShopRite to Accept MasterCard PayPass 'Tap & Go' Payments

MasterCard Worldwide and Wakefern Food Corporation, the merchandising and distribution arm of ShopRite supermarkets, announced today it has begun accepting MasterCard® PayPass(TM), an innovative contactless payment solution, at over 200 ShopRite locations in New Jersey, New York, Connecticut, Pennsylvania and Delaware. This rollout constitutes the largest deployment of PayPass in the supermarket category to date.
 
All participating ShopRite locations are fully equipped and ready to accept MasterCard PayPass in-store. The implementation of this technology provides a new level of convenience to millions of ShopRite customers in two of the nation’s fastest paced cities.

"At ShopRite we strive to provide our consumers with a quick and convenient shopping experience. We understand our customers lead very busy lives, and believe the implementation of MasterCard PayPass will help us cater to their lifestyle," said Karen Meleta, Director of Corporate Communications for Wakefern Food Corporation.

Consumers with a PayPass-enabled payment card or device no longer need to fumble for cash and coins or swipe a card for purchases. Users simply tap their PayPass-enabled card or device on the PayPass reader. Purchases under $25 will not require the customer to sign the receipt. In addition, ShopRite will continue to accept traditional magnetic-stripe payment cards.

"MasterCard, like ShopRite, understands the value of simplifying the purchasing experience for busy consumers," said T.J. Sharkey, Group Head, National Accounts, U.S. Commerce Development, MasterCard Worldwide. "MasterCard PayPass is helping to revolutionize the supermarket industry by enhancing the level of customer service for the more than four million consumers who shop at ShopRite each week."