TNB Brings Card Personalization to CU Cardholders

Bringing credit and debit card personalization to all of its client credit unions, TNB Card Services today announced an easy to use, design-it-yourself functionality that will help tie cardholding members ever more closely to their credit union payment cards.

TNB’s card personalization tool will be rolled out to its processing and agent issuing clients this spring. It is a technologically advanced online feature that allows credit union member cardholders to completely personalize their plastic, using digital photographs or graphic elements of their choosing. They can also select from a number of pre-selected card images. By working with TNB, credit unions can engage members by offering the card customization experience from the credit unions branded website. Cardholders are able to design the look of their card using the convenience of their personal computer.

“Nothing moves a card to top-of-wallet status better than personalization,” said Mitch Raymond, senior vice president of product development at TNB Card Services. “Cardholders who are emotionally invested in their cards tend to use them much more often, pushing their monthly average balances higher as well as increasing their number of transactions.”

TNB’s card personalization service is designed to appeal to a wide member group, including Generation Y cardholders and potential cardholders, for whom a personalized card is a strong extension of themselves. By making it possible for members to design their own cards, credit unions are less likely to lose them to competing financial institutions, Raymond said.

“This is one more instance where TNB is delivering e-service enhancements and innovation that engage cardholders – especially Generation Y – and simplifies card program management, so our clients can grow their card programs and better serve their members,” Raymond explained. “Our card personalization tool is easy to implement and allows credit unions to compete in yet another way with the largest national issuers.”

TNB can also work with credit unions to aggressively market the card personalization service to member cardholders, just as it works with them on special offers, in-branch promotions, customized materials, staff incentives, statement inserts, and other marketing efforts aimed at building their credit and debit card programs.

TNB’s card personalization tool, which will be available in the second quarter of this year, will be offered through an agreement with Serverside Group, a developer of online digital card design software applications for card issuers.

Serverside’s president, Adam Elgar, said: "In this market, it’s more important than ever to engage members, to bond them with your brand, and that’s what TNB clients offering card personalization programs will now be able to do."

About TNB Card Services
TNB Card Services, owned and directed by credit unions since 1976, provides electronic payments processing, as well as an agent issuing solution for credit unions nationwide. Serving more than 550 financial institutions of all sizes and managing more than 2 million cards, Dallas-based TNB enables credit unions to enhance member loyalty through credit union-branded card products. For more information about TNB, go to www.tnbcard.com or call Mark Fenner at 1-800-422-0733 ext. 6655.

About Serverside
Founded in 2003, Serverside Group is the global technology leader in digital card design and a provider of innovative software solutions for issuers, personalization bureaus and card manufacturers. Serverside has built a dominant position by running more than 700 card programs through its network of approximately 200 card issuers in 24 countries. For more information visit www.serversidegroup.com.