Credit Card Rivals Diverge Over Talking Security

Published on:
12 September 2006 at 10:20 a.m. ET

Written by: Unknown Author –

http://www.insidearm.com/news/00021014-credit-card-rivals-diverge-over-talking-s/

By Eric Dash, New York Times

Visa and MasterCard use similar strategies to fight identity theft and fraud, but the companies have come up with two vastly different approaches to promoting their security efforts.

Visa USA has taken its message to consumers, sending out a stream of television and magazine ads highlighting the steps it takes when account data are missing.

MasterCard International aims at merchants and others with a lower-profile campaign using ads that look like articles and that encourage protecting the information in the first place.

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