Executive Change: Adeptra Appoints Ed Broyles as Managing Director, North America

Norwalk, CT – Adeptra, a global provider of automated services for communicating with customers about fraud prevention, collections and marketing has named Ed Broyles as its new managing director for North America.

Broyles will drive Adeptra’s further expansion across North America as market demand rises for real-time fraud prevention and intelligent collection services.

Adeptra is a global leader in Auto-resolution technology, including solutions that automatically notify potential victims of fraud in real-time through the use of virtual agent technology. With an international client base that includes the majority of the top 50 financial institutions worldwide, Adeptra’s multi-channel fraud prevention services help card issuers and banks cut credit card fraud by up to 50%.

Broyles will execute Adeptra’s corporate vision to drive the company’s go-to-market strategy, and oversee supporting operational strategies. Based out of Adeptra’s headquarters in Norwalk, Connecticut, he will report directly to Lou Venezia, CEO, and lead business units including Application Development, Integration & Testing, Account Management and Sales.

Broyles has over 30 years of experience working with large, publicly traded companies throughout the banking and credit industries, including executive and leadership positions held within the mobile banking, credit risk and payment processing industries. His entrepreneurial spirit led to co-founding Source Data, Inc., which developed the first fully automated system (Recovery1™) for the collection of distressed consumer loans. Previous executive roles were held at companies such as Control Data Corp. (Ceridian), the Recovery Systems Group (First Data), and 724 Solutions Inc., a Canadian mobile banking supplier. Ed began his professional career in the US Air Force piloting supersonic jet aircrafts and was an instructor in the advance jet phase of US Air Force pilot training.

Prior to this appointment as regional director, Broyles was Adeptra’s senior director of sales, a position he has held since June 2007. In this role he achieved year-on-year double digit revenue growth by developing sales teams and driving sales initiatives which secured more than 10 tier one clients.

Ed commented on his new position, “Consumer credit and risk management are two areas of business which are becoming more significant than ever: consumers are at risk, banks are at risk, and financial institutions across the world understand they need to invest in technology and services to fight fraud, minimize losses and ensure consumer and shareholder confidence. Adeptra’s fraud and collection solutions have helped us establish a technology leadership position that we plan to maintain and continue to deliver with unparalleled levels of service and engagement for our blue chip customers. Our clients see Adeptra services as critical to their success.”

Lou Venezia, CEO of Adeptra concluded, “The combination of Ed’s experience in the market and his ‘can-do’ way of doing business bring a great deal of opportunity to our organization. For the last three years, he has proven his effectiveness in quick strategic thinking and the ability to build strong relationships – with co-workers, prospects and throughout our customer base. He has a true 360 degree perspective on our business and I know that with his leadership our North American division will continue to lead the market in numbers and innovation.”

About Adeptra
Adeptra is the global market leader in Auto-resolution™: technology that automates key call center interactions to reduce their cost and dramatically increase performance. Applications are fully integrated, industry-specific solutions for business processes such as fraud detection, payment reminders and opt-in marketing.

Distinct from less sophisticated auto-dialer systems, Adeptra combines recorded dialog with state of the art natural language to reach out to individual customers and personally engage with them about important, time-sensitive issues. Adeptra is able to make thousands of customer contacts simultaneously and achieves higher levels of portfolio penetration and produces significantly better results than human agents alone. The resolutions it secures are delivered into clients’ computer systems for reporting and analysis.

Among its many customers, Adeptra is used by the majority of the Top 50 global financial institutions across EMEA, N. America and APAC. It occupies a premium position in the market by continually reinvesting in its technology, operations and service structure. Adeptra was the first to be accredited to the highest data protection standards mandated by the payment card industry (PCI DSS) and, uniquely has achieved this in both the US and Europe.

For more information, visit www.adeptra.com