Melissa Data Ranks Highest in Customer Satisfaction in Data Quality Landscape Report

Rancho Santa Margarita, Calif. – Melissa Data, (www.melissadata.com), a developer of data quality, data integration and data enrichment solutions, announced today that the company ranked first in customer satisfaction according to the Information Difference 2009 Data Quality Landscape Q1 Report.

Andy Hayler, author of the report states, “As part of the research we carried out a customer satisfaction review of all the leading data quality companies.” Hayler continued, “Customer satisfaction is, in our view, a very good indicator of the quality of a software product because customers that have gone through the entire implementation process are in the best position to judge whether a product actually delivers on its promises.”

The report measures each vendor in three dimensions: market strength, technology, and customer base. In each dimension scoring was based on a scale of 0 (worst) to 6 (best). Melissa Data shared joint top marks in their customer feedback score in the research

”We believe Melissa Data’s inclusion in the report and our position as a leader in customer satisfaction reflects our commitment to being a partner in data quality with our customers,” said Gary Van Roekel, vice president of sales and marketing, Melissa Data. “We believe data quality provides immediate ROI and is as important to SMB customers as it is to enterprise – that’s why we strive to offer robust, multi-platform solutions like our Data Quality Suite of APIs and the Total Data Quality Integration Toolkit for SSIS. All our products are scalable and affordable, and we offer unlimited technical support to make sure each customer maximizes the potential of their data assets.”

The report also identified a trend in increased real-time deployment of data quality solutions as data quality vendors embrace SOA standards, which has enabled data applications to be embedded into broader business processes for use online rather than just in batch, which was usually the case in the past.

About Melissa Data
Melissa Data is an active DMA member, as well as a member of the DMA’s List & Database Council. Since 1985, Melissa Data has been a leading provider of scalable, multiplatform data quality solutions with emphasis on U.S., Canadian, and international address, phone, and email verification to provide immediate ROI and improve marketing communications. Free trial software is available by visiting www.MelissaData.com or by calling 1-800-MELISSA (800-635-4772).

About Information Difference’a Data Quality Landscape
The Data Quality Landscape is copyrighted by Information Difference, a UK-based analyst firm, and is reused with permission. The Data Quality Landscape is a graphical representation of a marketplace at and for a specific time period. It depicts Information Difference’s analysis of how certain vendor’s measure against criteria for that marketplace, as defined by Information Difference. Information Difference does not endorse any vendor, product or service depicted in the Data Quality Landscape. The Data Quality Landscape is intended solely as a research tool, and is not meant to be a specific guide to action. Information Difference disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.