TransUnion today announced it has signed a deal to acquire Beaverton, Ore.-based Qsent, a leading provider of contact and identity management services, which support customer acquisition and retention, collections and recovery and identity resolution applications. Financial terms of the deal were not disclosed.


With more than 60 percent of individual contact information changing each year and more than 25 million households moving annually, the need to have up-to-date, real-time contact information is vital for businesses that deal with high volumes of customer information. Qsent receives up to one million updates and more than 250,000 material changes to contact information per day, making it one of the industry’s most current, real-time data sources.


“The combination of Qsent’s information assets and TransUnion’s analytic and decisioning capabilities will create a powerful new source of innovative solutions for the marketplace,” said TransUnion’s Jeff Hellinga, president of U.S. Information Services. “In addition, our complementary vision, values, and shared commitment to understanding our customers’ business objectives make this acquisition very exciting.”


TransUnion will leverage Qsent’s information assets, leading edge technology and team of experts to enhance existing product offerings and develop innovative new solutions in the areas of Fraud and Identity Management, Risk Management, Collections, and Marketing Services.


“The foundation of any successful marketing, collections, or risk management program hinges on the accuracy of the underlying data,” said Patrick M. Cox, chief executive officer of Qsent. “Blending multiple data sources and applying advance analytics and decisioning creates an extremely powerful platform to build and deliver innovative solutions to clients – a commitment and vision both companies share.”


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