New MicroBilt Subsidiary Optimizes Collections for Small-to-Medium Enterprises

Kennesaw, Ga.-based MicroBilt Corporation, leading provider of risk management services to small-to-medium enterprises (SMEs), is launching a new service through its wholly-owned subsidiary, MicroBilt Collection Agency, Inc., called “SmartTarget”. SmartTarget offers a new pricing model with an intelligent suite of services optimized for the unique needs and challenges of SMEs. Among SmartTarget services are end-to-end solutions for locating and communicating with debtors together with the reporting of delinquencies, all based on an innovative, all-inclusive pricing model optimized for SMEs.

“With consumer defaults rising, small businesses are being hit the hardest with bad debt, and they continue to be in the worst possible position in terms of collecting it,” says Walt Wojciechowski, CEO of MicroBilt Corporation. “The smaller the company, the more a single debt impacts cash flow and profitability, but they typically don’t have the resources on staff to effectively pursue collections, or the volumes needed to interest many of the collection agencies. If a debt goes unpaid, they can’t communicate directly to the various data repositories, a well known fact that makes them even more of a target. MicroBilt is taking the lead with a new model that’s designed from the ground up to optimize and streamline the process for our small and medium-sized customers.”

SmartTarget requires no account volume minimums and pursues individual debts on a fixed fee, per-transaction basis. Verifying the debtor’s current address, generating tailored demand letters, confirming delivery by the U.S. Postal Service and reporting the debt to the consumer and commercial data repositories are all components of the SmartTarget program.

“Smarter” Targeting: Collecting Debt, Keeping Customers

MicroBilt’s SmartTarget services add critical intelligence and flexibility throughout the collections process.

• Highly targeted communications: Instead of taking a “one size fits all” approach to communicating with debtors, SmartTarget employs a suite of letters that let businesses be appropriately demanding with prolonged delinquencies and more accommodating with historically good customers they wish to retain. Four tiers of communications address varying levels of delinquency.
• Superior address verification: Leveraging MicroBilt’s core address verification services, SmartTarget offers sophisticated intelligence for locating debtors that may have moved and not informed creditors.
• Pipeline to inform various data repositories: MicroBilt has the ability to report delinquencies to various data repositories if the debt to the creditor remains unpaid after 30 days. This means consumer defaults, which could previously not be reported directly by small companies, can now impact a debtor’s credit score. Letters used to generate payments reflect this capability for greater debtor leverage.
• Consumer and commercial: SmartTarget permits the SME to address both consumer and commercial delinquencies.

“Throughout MicroBilt, we’re working to cost-effectively build more intelligence into the lending and collections processes so that smaller businesses can be more informed when they decide to extend credit as well as when they need to aggressively collect on it,” says Wojciechowski. “The bottom line is more business with less risk, and greater leverage when things don’t go as expected.”